Starting a B2B store on Shopify can feel challenging. You might be asking yourself: Which brands are actually succeeding? How do they manage wholesale, bulk orders, and online retail at the same time? In this guide, we’ll explore 15 real Shopify B2B examples, what makes them successful, and lessons you can apply to your own store.

Whether you sell apparel, food, home goods, or automotive products, these examples provide clear strategies for handling B2B operations efficiently.

Why B2B on Shopify Works

Shopify is not just for retail stores. Businesses selling in bulk or to other businesses can benefit from Shopify features like:

• Wholesale pricing

• Customer segmentation

• Bulk ordering

• Trade account management

By seeing how real brands use these features, we can learn practical strategies instead of guessing.

Apparel & Fashion B2B Stores

1. Hiut Denim

Hiut Denim is a premium denim brand. What stands out is their balance of retail and B2B operations. Wholesale buyers can apply for trade accounts and access bulk pricing.

Key Lessons:

• Allow businesses to create accounts for wholesale pricing.

• Keep your retail UX appealing while managing trade orders.

• Clearly define minimum order quantities (MOQs) to avoid confusion.

2. Maguire Shoes

Maguire Shoes crafts premium footwear. Their Shopify store caters to retail customers and trade buyers. Wholesale buyers get special login access.

Key Lessons:

• Use login-based B2B portals for exclusive pricing.

• Keep detailed product pages with size charts and bulk order options.

• Highlight craftsmanship to attract premium wholesale clients.

3. eFashion Paris

eFashion Paris  store combines retail and B2B effectively. The site emphasizes product discoverability for trade buyers, making it easy for retailers to find items.

Key Lessons:

• Product categorization helps wholesale buyers quickly find relevant products.

• High-quality images and clear descriptions improve bulk buying confidence.

• Offer bulk discounts to incentivize B2B clients.

4. SANJO

SANJO sells footwear and provides bulk orders for retailers. They use Shopify to manage trade login accounts and order management.

Key Lessons:

• Implement simple trade login registration.

• Use tiered pricing to reward larger orders.

• Automate approval workflows to reduce manual effort.

5. Artisaire

Artisaire  offers home décor and lifestyle products. Their Shopify store supports trade pricing for wholesale customers, allowing retailers to browse and order in bulk.

Key Lessons:

• Provide clear wholesale terms upfront.

• Use Shopify apps for bulk ordering and product filtering.

• Highlight exclusive B2B products to separate from the retail catalog.

Food & Beverage B2B Stores

6. Picky Bars

Picky Bars sells nutrition bars for both consumers and businesses. B2B buyers can place subscription orders or bulk purchases.

Key Lessons:

• Offer subscription models for repeat wholesale orders.

• Include clear nutritional info and certifications for bulk buyers.

• Provide quick reorder options to save time.

7. Syra Coffee

Syra Coffee provides coffee for cafés and retailers. They streamline B2B subscription and bulk ordering.

Key Lessons:

• Highlight wholesale packages clearly.

• Enable easy online ordering for trade customers.

• Include loyalty programs to encourage repeated wholesale purchases.

8. Kraft Heinz

Kraft Heinz supplies products to retailers and distributors worldwide. Their Shopify presence supports large-scale B2B operations.

Key Lessons:

• For large B2B clients, integrate inventory and logistics management.

• Provide bulk order options with flexible shipping.

• Make product catalog searchable for distributors.

9. Tony’s Chocolonely

Tony’s Chocolonely balances retail and B2B reseller channels. Wholesale buyers can purchase ethically sourced chocolate bars in bulk.

Key Lessons:

• Maintain strong brand storytelling for wholesale clients.

• Offer ethical sourcing information to appeal to retailers.

• Keep B2B portal simple and fast for large orders.

10. SwagUp

SwagUp specializes in custom promotional products for businesses. Their Shopify store supports bulk ordering and customization.

Key Lessons:

• Provide customization options for each bulk order.

• Show clear production timelines for B2B clients.

• Use Shopify apps to streamline product personalization for large orders.

Beauty & Home B2B Stores

11. Beauty Solutions

Beauty Solutions supplies salons and retailers with cosmetics and beauty tools. Their Shopify store supports B2B bulk orders and trade pricing.

Key Lessons:

• Offer exclusive wholesale-only products to attract B2B clients.

• Highlight minimum order quantities clearly.

• Provide a smooth login process for trade customers.

12. Simon Pearce

Simon Pearce provides premium home décor items to both consumers and designers. Trade accounts give access to bulk ordering.

Key Lessons:

• Create separate product catalogs for wholesale clients.

• Use high-quality images for bulk order confidence.

• Offer customer support for trade buyers to reduce friction.

Tools & Automotive B2B Stores

13. Mac Tools

Mac Tools provides automotive tools for garages and distributors. They have a trade login portal for B2B buyers.

Key Lessons:

• Provide clear categorization for trade buyers.

• Use bulk ordering and shipping automation.

• Support high-value B2B accounts with dedicated service.

14. Boost Auto

Boost Auto, sells automotive parts and gear to shops and resellers. Their Shopify store supports wholesale orders efficiently.

Key Lessons:

• Enable quick reorder functionality for repeat customers.

• Provide detailed specifications for B2B buyers.

• Use Shopify B2B apps for inventory management and order tracking.

15. Microfiber Wholesale

Microfiber Wholesale is a supplier of janitorial products. They focus on self-service B2B bulk ordering.

Key Lessons:

• Make the catalog easy to search and filter.

• Include bulk pricing tables to save time.

• Streamline checkout for business accounts.

How to Apply These Lessons to Your Own Shopify B2B Store

1. Use Trade Accounts – Allow B2B clients to register for exclusive pricing and catalog access.

2. Bulk Ordering & Tiered Pricing – Make it easy for businesses to buy larger quantities at discounted rates.

3. Clear Product Presentation – Include specs, images, and bulk pricing upfront.

4. Easy Checkout – Use Shopify apps to streamline wholesale checkout and invoicing.

5. Niche-Specific Features – Subscription for consumables, customization for promotional products, or trade-only items.

6. Customer Support – Provide support for B2B buyers to handle orders, returns, and logistics.

Table: Key B2B Features by Store Type

Final Thoughts

These 15 Shopify B2B examples demonstrate how different industries handle wholesale operations effectively. From apparel to automotive, the common threads are ease of ordering, clear pricing, and strong customer support.

If you want to build a B2B Shopify store that works, you can take inspiration from these brands and adapt their strategies to your niche.

For professional help in building a high-performing Shopify B2B store, we at The Smith Marketing can guide you. We design, build, and optimize stores that handle retail and B2B operations seamlessly. From trade login setup to bulk ordering and Shopify Plus solutions, we can help your business grow online.