Running a Shopify store can feel exciting, but it can also feel confusing at times. Many of us start with hope, but later we ask the same hard question: “How do we actually get more customers and more sales?”

The truth is simple. Sales grow when we use the right Shopify marketing strategies in a practical, step-by-step way. When we apply clear actions, we see clear results. That’s why we wrote this guide. We want to help you grow your store without guesswork or stress.

In this article, we’ll break down 20 proven Shopify marketing strategies that work for real stores today. We’ll keep things simple, friendly, and straight to the point—so you can understand everything even if you’re new to marketing.

Let’s start with a quick question.
What would happen if your store used even five of these strategies consistently?
The answer is simple: your traffic, orders, and customer trust would likely rise at the same time.

Let’s get into it.

Why Shopify Marketing Matters in 2025

Online shopping is growing fast. A report from Statista shared that global e-commerce sales crossed $6.3 trillion USD in 2024, and the number is expected to grow further in 2025. Another study from Shopify showed that stores using at least 4 marketing channels saw up to 90% higher customer retention.

That shows us something important:
Marketing is not optional anymore. It’s the engine that keeps your store alive.

The good news? You don’t need a huge team or a big budget. You only need a clear roadmap and simple actions you can apply one step at a time.

Let’s look at the 20 proven Shopify marketing strategies that can guide your growth.

Table: Quick Overview of 20 Shopify Marketing Strategies

This table helps you see the big picture before we explore each strategy in detail.

Now, let’s break each strategy down in a clear and simple way.

1. Use SEO to Get Free Traffic Every Month

Search engine optimization helps your products appear when people search online. Think of SEO as planting seeds. When we plant them today, they grow into traffic over time.

What should we focus on?

• Strong product titles

• Clean, simple descriptions

• LSI keywords like “Shopify SEO tips”, “product page optimization”, and “keyword research tools.”

• Fast load time

• High-quality photos

Why it matters

Search traffic brings shoppers who already want your products. They’re easier to convert.

Here’s a simple example

If we sell sports bottles, we can write a blog titled:
“Best sports bottles for fitness lovers in 2025”
This helps us appear for long-tail searches.

2. Use Email Marketing for Repeat Sales

Email marketing is one of the easiest ways to grow sales. Many people don’t buy on the first visit. But with emails, we stay in touch.

What works best?

• Welcome emails

• Discount follow-ups

• New product emails

• Weekly helpful tips

Why it works

Email lets us reach customers without any extra ad cost.

A report from HubSpot said email marketing brings an average ROI of 36:1, which means $36 earned for every $1 spent.

Imagine using that for your store.

3. Work With Influencers Who Match Your Brand

Influencers can help us reach new buyers fast. We don’t need huge influencers. Sometimes small creators bring better results because their audience trusts them more.

What we can try

• Send free products

• Ask for short videos

• Offer discount codes

• Invite them to join your affiliate program

Why it helps

People trust people—not ads. When someone shares our product honestly, it builds comfort.

4. Use TikTok Content to Reach Millions for Free

TikTok is one of the easiest places to get organic views. Even simple videos can go far.

What to post?

• Unboxing clips

• “How it’s used” videos

• Behind-the-scenes

• Customer reactions

Tip

Shoot simple videos using your phone. Real and raw videos work better than polished ones.

5. Run Meta Ads and TikTok Ads

When we want sales fast, paid ads help.

Types of ads to try:

• Retargeting ads

• Lookalike audiences

• Product demo videos

• Carousel ads

Why it works

We reach people at scale, even if they don’t follow us.

6. Use Google Shopping Ads for High-Intent Shoppers

When someone searches “buy blue hoodie online”, they’re already ready to buy. Google Shopping helps us show our products instantly.

Quick tips:

• Clean product titles

• High-resolution images

• Clear pricing

This channel often converts more because shoppers already know what they want.

7. Add Upsells and Cross-sells to Increase Order Value

Why sell one item when we can sell a bundle? Upsells help the customer get more value while increasing our revenue.

Examples:

• “Buy 2, get 1 at lower price”

• “Frequently bought together”

• “You may also like…”

Even a small change can increase average order value fast.

8. Recover Abandoned Carts Automatically

Around 70% of online carts are abandoned worldwide (Baymard Institute). That means most shoppers leave before finishing.

But we can bring them back with:

• Cart reminder emails

• Pop-up reminders

• Discount follow-ups

Even saving 10% of carts can boost revenue.

9. Add a Loyalty Program to Reward Repeat Buyers

People enjoy feeling appreciated. With loyalty points, we motivate them to return.

Some ideas:

• Points for each purchase

• Rewards for referrals

• VIP tiers

These programs help us turn customers into regular buyers.

10. Send SMS Messages for Faster Response

SMS gets faster attention than email. Most texts are opened in minutes.

What we can send:

• Order updates

• Flash sale alerts

• Back-in-stock messages

Keep texts short and friendly.

11. Add User-Generated Content (UGC)

UGC is any content made by customers—photos, videos, or reviews.

Why does it help?
Because people trust real customers more than brands.

How to collect UGC:

• Ask customers to tag your brand

• Offer small rewards for sharing photos

• Highlight customer posts on your homepage

12. Start Blogging to Bring Organic Traffic

Blogging helps us educate readers and build trust. Many customers want answers before buying.

Topics to write about:

• Buying guides

• Product comparisons

• Step-by-step use guides

• “Best of” lists

When we use long-tail keywords, our blog becomes easier to find.

13. Add Real Reviews to Build Trust

Reviews create safety for new buyers. Even 5–10 good reviews can change how people feel about your store.

Tips:

• Ask every buyer to leave a review

• Add star ratings under product names

• Highlight best reviews at the top

14. Use Bundles and Volume Discounts

A simple bundle can increase order size instantly.

Examples:

• Skincare sets

• Clothing combos

• Meal prep kits

• Multi-pack items

Bundles also help us sell slow-moving stock.

15. Improve Checkout Speed

Slow checkout scares customers away. We want a clean and fast checkout.

What helps:

• One-page checkout

• Fast payment methods like Shop Pay

• Clear shipping information

A smoother checkout can raise conversion rate quickly.

16. Offer Free Shipping Above a Certain Limit

Free shipping feels good to customers. In fact, many shoppers add extra items to hit the free shipping limit.

Example:

“Free shipping on orders above $50.”

This leads to a higher average order value.

17. Use Pop-ups to Capture Leads

Pop-ups help us collect emails or phone numbers. With more leads, we can run email and SMS campaigns.

Good pop-up ideas:

• 10% off first order

• Free guide download

• Early access for new drops

Just keep the pop-up simple and friendly.

18. Use Retargeting Ads to Bring Back Visitors

Many customers need more than one visit before they buy. Retargeting helps us stay in front of them.

Types of retargeting:

• View content retargeting

• Add-to-cart retargeting

• Landing page retargeting

These ads often bring some of the highest returns.

19. Use Pinterest for Visual Shopping

Pinterest works great for products like:

• Home décor

• Fashion

• Beauty

• Food

• DIY products

Pins stay searchable for months or even years.

What to pin:

• Product images

• Step-by-step tutorials

• Before-and-after photos

• Infographics

This helps us increase passive traffic.

20. Add B2B Options If You Sell Bulk Products

B2B buyers order more at once. If we offer wholesale pricing, we open a new sales channel.

What to include:

• Bulk order form

• Trade login

• Volume-based pricing

• Faster checkout for business clients

This strategy works well for stores selling home goods, beauty items, food, clothing, or equipment.

Final Thoughts

Growing a Shopify store does not happen overnight, but it becomes easier when we follow clear, practical steps. When we focus on simple actions, we see simple results. These 20 proven Shopify marketing strategies give us the tools we need to increase traffic, build trust, and improve sales in a steady and predictable way.

If you want expert help with your Shopify store design, marketing, ads, SEO, or custom features, you can work with our team at The Smith Marketing. We help Shopify brands grow using real action plans that match their goals.